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Pure Freedom
Special collection
In 2015, we launched an ambitious project to grow ethical diamonds in Ukraine. Since then, that project has turned into an industrial-scale production facility that employs dozens of talented Ukrainians: bright minds, enthusiasts, and unique specialists.
But war came to Ukraine on the February 24, 2022, when Russia launched its unprovoked aggression.
Amid the horrors of war, we have kept our production facilities working and created the Pure Freedom Collection of rings in the Ukrainian national colors, blue and yellow.
This collection is how we can support our country, which needs its economy working and its companies paying taxes. It is how we can support our employees, who need to put bread on the table. It is how we can support the Ukrainian armed forces and all those who have suffered from the Russian aggression.
We donate all profits from every ring sold to humanitarian and medical aid to Ukraine.
But war came to Ukraine on the February 24, 2022, when Russia launched its unprovoked aggression.
Amid the horrors of war, we have kept our production facilities working and created the Pure Freedom Collection of rings in the Ukrainian national colors, blue and yellow.
This collection is how we can support our country, which needs its economy working and its companies paying taxes. It is how we can support our employees, who need to put bread on the table. It is how we can support the Ukrainian armed forces and all those who have suffered from the Russian aggression.
We donate all profits from every ring sold to humanitarian and medical aid to Ukraine.
